mtl008 Chapter 445 Take Su Dong over!
Chapter 445 Take Su Dong over!
Chapter 445 Take Su Dong over!
Northwest of Nuremberg, Germany, Herzogenaurach.
A black Audi stopped at the entrance of the headquarters office building in the Adidas Industrial Park. The doors on both sides of the rear row were opened, and two middle-aged Germans in suits and leather shoes got out, but seemed to be in a hurry.
An assistant had already greeted them at the door, and after meeting and shaking hands with the two, he said, "The president is waiting for you in the conference room."
The two were a little surprised and did not dare to linger, and immediately followed the assistant into the office building.
The employees in the office building knew both of them, powerful figures in the Asia-Pacific region.
Half a step ahead was the current president of the Asia-Pacific region, who gave himself a Chinese name called Du Borui, but no one noticed his original name.
He is a big boss inside Adidas. He joined Adidas in 13. He started as a product director and climbed all the way. Later, he served as the general manager of Japan in Japan. He worked for 13 years. During these [-] years, Adidas has achieved rapid growth in Japan.
It is precisely because he did a good job in Japan that in [-], he was officially promoted to the president of the Asia Pacific region.
Half a step behind him is the vice president of the Asia-Pacific region and the general manager of the Korean region. His Chinese name is Bai Wenkang. He joined Adidas in the late 90s and his performance is very good. Especially during his stay in Korea in [-], he achieved amazing results.
But it is a pity that he is a little behind Dubry in terms of qualifications, so he has to be slightly inferior now.
However, all Adidas executives know that Bo Wenkang's regularization is a matter of minutes.
The two came here overnight from Asia, and everyone in the headquarters was very surprised. They thought to themselves that it might have something to do with the World Cup in Germany. After all, this is Adidas' headquarters.
But only two of them knew it in their hearts, and it probably has little to do with the World Cup.
They are now very busy with the promotion of the World Cup. If it is really for the World Cup, there is no need to call them back. Something must have happened.
When they came to the high-level meeting room with their assistants, and saw the people present as soon as they entered the door, they became more certain of their guesses.
Adidas President Herbert Hainer, Vice President and General Manager of the Football Division Marcus Baumann, Deputy General Manager of the Football Division Ernesto Brook...
These bosses of the Adidas department, who are rarely seen on weekdays, are all sitting in the conference room now.
And it was obvious that there had been a long discussion before they entered the door.
But what are we talking about?
Is there anything worthy of such attention by the top leadership of Adidas?
Full of doubts, the two found a place to sit down at the end.
……
"I specially called you back this time because I want to hear your opinions on something." President Haina said first.
"According to the accurate information we have received, our competitor Nike is negotiating with Su Dong to renew the contract. This is likely to be a long-term heavy contract with a sky-high price."
The other people in the conference room were not surprised, they obviously knew about it a long time ago, only Du Bairui and Bo Wenkang were a little surprised.
This is absolutely confidential!
And needless to say, Adidas' intention to call them back to the headquarters is obvious, and Su Dong is Asian.
The Asia-Pacific region is the market that Adidas attaches the most importance to, especially China, which is no less important than the US market.
"We all know that Su Dong has been cooperating with Nike since his debut, and Nike also attaches great importance to Su Dong. In recent years, with Su Dong's momentum, Nike has developed very rapidly in the Asia-Pacific region, but now there are some differences in the negotiations between the two parties, which gives us an opportunity to take advantage of it." Herbert Heiner analyzed.
After speaking, Heiner looked at Marcus Bowman.
As the head of the football business department, Marcus Bowman attaches great importance to Su Dong, because the current players under Adidas' command are a bit weak, especially at the superstar level.
"The superstars we have on hand are quite scarce now. Only Beckham and Zidane can be counted. Zidane has decided to retire after this season, but Nike has grabbed a number of outstanding star resources in recent years, such as the popular fried chicken Su Dong and Ronaldinho. Both have world-class influence, and Su Dong's influence in the Asia-Pacific is unmatched."
When Marcus Bowman said this, he glanced at everyone present, "I think we should intervene in this negotiation and strive to win Su Dong to our side. Although we need to pay a huge price for this, I think it is worth it."
"How is Su Dong talking with Nike?" Brooke asked with concern.
"According to the news, Su Dong's agent Mendes proposed that Su Dong's sponsorship fee should not be lower than that of Tiger Woods. Nike is hesitant because they are planning to sign a new contract with Tiger Woods. The sponsorship fee will be very amazing, and Tiger Woods has a very high status in the golf field, so..."
Marcus Bowman didn't finish his sentence, but everyone knew what he meant.
Nike is evaluating whether it is worth signing this contract with Su Dong.
"Judging from the current market survey results in Europe and North America, Su Dong's popularity can be said to be the number one in football, and he is far ahead. Other superstars, including Beckham and Ronaldinho, cannot match him for the time being. His only weakness now is the World Cup, but his biggest advantage lies in this."
Su Dong was unable to participate in the World Cup because he is Chinese, but precisely because he is Chinese, with a huge market of 14 billion people behind him, no brand in the world can underestimate him.
"What do you two think?" Herbert Hainer asked the two people sitting at the end.
Du Bairui and Bo Wenkang glanced at each other, and Du Bairui answered first.
"Sudong's influence in the Asia-Pacific region is amazing, especially in East Asia. Needless to say, China, South Korea and Japan have super influence, which is unmatched by any other superstar. Signing him will have a very important effect on our marketing. I believe Nike itself is very aware of this. As for how much he is worth, it is hard to say, it depends on our emphasis on the Asia-Pacific market."
Bo Wenkang nodded, and continued, "Yes, if we regard the Asia-Pacific market as a key area for the company's development in the next few years, then we must grab Sudong anyway, because Sudong is irreplaceable in the Asia-Pacific region."
The first and second leaders in the Asia-Pacific region all expressed their views, and everyone else immediately understood the influence of Su Dong in Asia.
Herbert Hainer pondered for a while, then looked at Marcus Bowman and other people, and found that everyone was waiting for him to make this decision, and he suddenly understood in his heart.
The Asia-Pacific region is a strategic location for Adidas in the next few years, and it must be seized no matter what. In this case, there is no reason for Su Dong to let it go for nothing, especially since he has been so good recently.
"Then make two preparations. On the one hand, our football business department keeps in touch with Su Dong's agent, saying that we are very interested in Su Dong. If Su Dong is willing to switch to Adidas, we are willing to come forward and help them resolve the contract with Nike. Even if they finally choose Nike, we will continue to cooperate with them."
What Su Dong signed to Nike is only the sponsorship of football boots, but the cooperation can have many aspects, such as casual clothing, such as Su Dong's brand, etc. The key depends on how it is discussed.
"In addition, we still need to make another preparation, that is, if Su Dong really renews his contract with Nike, how should we deal with it?"
Herbert Heiner's question made everyone present frown.
Adidas is in urgent need of stars. Zidane will retire after the World Cup. Who will take over in the future?
Unlike the star matrix created by Nike, Adidas is too slow to follow up in this regard.
"I suggest, let Real Madrid take the shot." Brook suggested.
Adidas has carried out this kind of cooperation many times. Every time Real Madrid acquires a superstar, there must be sponsors such as Adidas behind it.
And now, Sudong football boots signed to Nike, but also played for Barcelona sponsored by Nike, which makes Adidas very passive.
"It's unrealistic. Su Dong won't go to Real Madrid unless he wants to become the second Luis Figo. And if you look at Real Madrid's current situation, how could Su Dong go?"
"Then AC Milan, where there are stars such as Kaka and Pirlo, the small World Cup in Serie A should still be attractive to Sudong."
"With Su Dong's current worth, AC Milan will not pay this price, and they have Shevchenko and Inzaghi, there is not much need to sign Su Dong, as for Juventus and Inter Milan..."
The two Serie A giants are both Nike sponsorship partners.
This is also the dilemma Adidas is currently facing, not only in La Liga and Serie A, but also in the Premier League, their situation is even more embarrassing.
Among the Premier League semi-finals this season, Nike owns Manchester United and Arsenal, Liverpool is Reebok, Chelsea is Umbro, and Adidas has nothing to do, which makes the dignified sports giant feel very distressed.
Because of this, Adidas is now desperately trying to grab Liverpool and Chelsea. After the end of this season, both teams will wear Adidas jerseys.
But after all, we just started working together, so we can't discuss many things in depth.
Sponsors spend money on cooperating clubs to poach superstars. This kind of thing is not uncommon in football. Real Madrid is the most slick in this regard. For example, when Florentino signed Figo, in fact, Real Madrid didn’t pay much at all. Then the major sponsors helped Real Madrid pay Figo’s transfer fee and annual salary.
It is also because of this battle that the whole world has clearly realized how important the portrait rights of stars are.
It can be said that this has completely subverted the rules of European professional football.
Now, Adidas, the world's two largest sports giants, has no choice but to find that even if he wants to find a cooperative team to poach Sudong, he can't find it. This is too embarrassing!
"You said, if Bayern Munich came forward, would Su Dong come?" Herbert Hainer asked.
It was then that everyone suddenly remembered that Heiner was also the vice chairman of Bayern Munich, and he had a close relationship with the three giants of Bayern Munich.
(End of this chapter)