mtl008 Chapter 424 Business Development
Chapter 424 Business Development
Chapter 424 Business Development
Maritimo has won two consecutive victories.
What is even more unexpected is that they scored 9 goals in the two games and did not concede a goal. They completely defeated the two opponents in a crushing manner.
Currently in the league standings, with the advantage of goal difference, they overwhelm the top three in the Portuguese Super League and temporarily reach the top.
In terms of personal data, Vukovic scored four goals in two games, and scored 4 goals with Benfica's Carlos Vinicius, tied for the top scorer list.
In the assist list, Wang Zi also ranked first.
For such a result, the outside world was surprised. They did not expect that Maritimo's pheasant turned into a phoenix, and the broken team that was about to be relegated.
There are also those who disdain the outside world, thinking that it was just bad luck. In the first game, Braga underestimated the enemy. In addition, the league did not enter the state at the beginning of the league.Besides, both games were played at Maritimo's home court, which doesn't fully explain the problem.
Fat is not considered fat when I was a child. In those years, there was an example of a team that was first after the first five rounds, but was relegated at the end of the league.
What's more, outside in-depth researchers, football professionals put away their contempt for Maritimo, and began to seriously study their technical and tactical styles and styles of play.
After researching, I found that this is indeed an interesting team. The ball possession rate was not as good as that of the opponent in the two games, but the number of times of entering the opponent's 30-meter area and the number of shots were several times that of the opponent. The distinctive defensive counterattack style was matched with a total attack and total defense style of play.
There are various reactions from the outside world, but for Maritimo fans, they have only one attitude: happy!
The grief is greater than the death of heart. Everyone thought that the team was destined to be relegated. They cried and cried and quarreled and waited for the team to die. Everyone went to add soil to the grave, but unexpectedly, they suddenly came back to life, and a carp stood up, his waist didn't hurt, and his legs didn't hurt. Looking at this energy, maybe next year we can add another big fat boy!
For the fans of Maritimo, this is a great thing. Everyone is so happy that they can't close their mouths from ear to ear during the day and can't close their legs at night.
During an interview with a local TV station in Funchal.The attitude of the fans has changed drastically compared to two weeks ago.
"These players are very energetic! You can feel the long-lost passion and vitality in them!"
"I love the current team's technical and tactical style of play! Simple! Quick! Penetrating!"
"We finally have a star player in our team! Well done Vukovic, he has been resurrected with full blood! Wang Zi, I think he may leave Portugal soon and go to a giant team in the Premier League or La Liga!"
"I admit that I was not friendly enough to the team's Chinese coach in the past, and even shouted some aggressive slogans, but who would have thought that he could train the team so well! Now that I think about it, he did a good job before the season. He understands business and management, and has the potential to become an excellent football manager."
"Who will remember Albert Ferris?"
……
Two weeks ago, the fans who were holding banners and slogans, surrounded the club entrance, and shouted "Fuck off the Chinese" have completely disappeared. They were replaced by the enthusiastic crowd who welcomed Master Wang.
Some local restaurants even announced that as long as they win in the future, Maritimo players can come to taste the special cooking cod for free, and they will also give free red wine to the scorers.
As Gao Yuan expected before, the fans are forgetful.As long as you keep winning, you can capture their hearts.
With good results, there will be a good box office.
The fans' enthusiasm for watching the game was greatly stimulated.
The Dos Barores Stadium, which can accommodate 16000 people, only had more than 5000 spectators in the first game. This was the result of a big lead in the first half and a lot of spectators came to the intermission. However, more than 12000 tickets were sold in the second game, and the ticket revenue alone was close to 30 euros.According to the forecast of professional organizations, the number of spectators in the next game can reach more than 14000, which is also the largest actual capacity of Dos Barores Stadium.
It has been a long time since Maritimo's home court has such a full-seat and singing scene.The extremely high attendance rate, in addition to bringing in a lot of ticket revenue, also virtually enhanced the team's cohesion and combat effectiveness.
The market development of the mainstream European leagues has done very well. With the influx of spectators into the stadium, the revenue of the club's flagship store has also increased.
Sales of team uniforms, fan scarves, signature sneakers, and various trinkets printed with the club LOGO have soared.The sales of fan supplies in these two weeks alone exceeded the team's total sales throughout the summer.
The best sellers are Vukovic's No. 44 jersey and Wang Zi's No. 8 jersey. The sales of the two jerseys are [-]% higher than the combined sales of Maritimo's jerseys last season!
The recovery of the club's commercial market is closely related to the team's record, but it is also related to the marketing of new management such as Yan Ruyu.
The new management determined a new marketing plan, decided to reshape the image of Maritimo, and created a family-oriented, inheritance-oriented, and loyal brand model. It adopted methods such as selecting caddy for the next game from the audience of the previous game, discounts on ticket prices for the whole family to watch the game, and zero-distance contact with players on the open day for fans.
However, it is impossible for a successful club to only earn the little money from the fans.Maritimo's market capacity determines that in order to have greater development, it must find a broader market and a larger commercial sponsorship partner.
When Ferrez left the team, he realized his conscience, repented, and handed over all the resources in his hands to Gao Yuan.Among them, in addition to several traditional Portuguese sponsors, there are also several Chinese sponsors who want to enter the market to buy the bottom, such as XX brand fermented bean curd, XX health care products and so on.
For the long-term Portuguese sponsors, Gao Yuan and Yan Ruyu's strategy is to continue to cooperate as usual, but for the few Chinese sponsors that have not officially signed contracts, Gao Yuan's attitude is that all previously negotiated agreements are void and everything will be renegotiated.
Moreover, the price of the sponsorship fee is directly doubled.
For this reason, those Chinese companies were very dissatisfied, and accused Maritimo of not being honest, so why should they sit on the ground and raise prices?
Why?Gao Yuan sneered, based on Lao Tzu's record and future influence in the country!
Before, you wanted to enter the field to buy the bottom, but at that time because Albert Ferez was worried that it would increase Gaoyuan’s book income, so you temporarily suppressed the cooperation. You missed the opportunity to buy the bottom. Now that the club is on the rise, the price is of course not the same.So, blame Albert Ferrez if you want to!
However, Ferrez has resigned now and has nothing to do with Maritimo. Even if you file a transnational lawsuit, the club will not be able to blame the club.
Faced with the raging anger of several domestic companies, Gao Yuan only said one word to their negotiators, and they immediately turned their anger into joy, and obediently paid for it.
This sentence is: "CCTV and PP Sports will broadcast the Maritimo game live soon."
(End of this chapter)