Football: Starting from the abandonment of the rich and powerful

Chapter 158

Leicester City scored a big win and the next day the whole team had a day off.

Jiang Ge came to the hotel arranged by Mi Xiaowei to meet with her father Mi Licheng as agreed, and the two will discuss cooperation today.

Mi Licheng is slightly chubby, with a temperament unique to Chinese industrialists, and his shrewdness is completely different from Weichai.

After getting to know each other, Mi Licheng is also a cheerful person, and the two sides go straight to the subject.

"Jiang Ge, according to what you said to Xiaowei, we will do the design, production, and operation, and the net profit will be two or eight cents, right?"

"Yes, Uncle Mi, the design, production, operation and other expenses are paid by me in advance, if the loss is calculated mine, I will account for 80% of the net profit, and you will account for 20%!"

Mi Licheng nodded, did not express a position on this, and said:

"I have been in the clothing industry for thirty years, as far as I know, there are not a thousand or eight hundred start-up brands that want to grab food with big brands such as Adi, Naike, and Puma

, and their backgrounds may be different, but their outcomes are extremely similar, and they all died tragically!"

Jiang Ge could hear that Mi Licheng was standing at the height of the people who came over to tell himself

, and Jiang Ge also knew the cruelty of competition, and Adi, Naike, Puma and other big brands did not know how many corpses were stepping on under their feet.

"Uncle Mi, since you have come to England from far away, you must be optimistic about our new brand!"

Mi Licheng smiled slightly, glanced at Mi Xiaowei next to him, and said:

"It's not a secret, I came to the UK this time to see my daughter, he graduated this year and wants to start a business here, as a father I must support her 100%!"

However, this does not mean that I am bullish on your idea, I think your pricing strategy may be too taken for granted, maybe we should explore this area in depth.

Jiang Ge took a sip of water, thought about it, and asked, "Uncle Mi, if I'm not mistaken, you want to get pricing power, right?"

"That's right, you are very smart, design, production, operation are all entrusted to us, and the pricing power should naturally be handed over to us." Mi Licheng said with a smile.

"If handed over to you, how are you going to price it?" Jiang Ge asked.

"It's very simple, according to my years of experience, we should first seize the market with low prices, and as for high-end products, we will make plans after the brand becomes famous."

Mi Licheng's opinion is similar to Mi Xiaowei, believing that Jiang Ge's price is too high.

"If you can't sell it, it's all mine!" Jiang Ge patted his chest and said.

"Uh... Let's just say that we work with you to be profitable and don't want to waste time.

"Well, indeed, Uncle Mi, you are an industrialist, and our industrialists in China are down-to-earth models, I think you continue to do OEM for those big brands, why take the risk?"

Although both of them had smiles on their faces, their words were already full of gunpowder.

Mi Xiaowei on the side seemed to have something to say, and Mi Licheng raised his hand to signal her not to speak first.

Seeing that Mi Licheng was silent, Jiang Ge continued: "In the south of China, in Southeast Asia, is it not easy to find a foundry? Even if I can't sell even one piece, I will bear the loss myself! Jiang

Ge's meaning is obvious, if Mi Licheng does not want to cooperate, he can find other foundries to cooperate, foundries are just a big grab.

For the first time, Mi Licheng was shocked by the momentum of this young man, this kind of courage was not at all like a young man in his twenties.

"Jiang Ge, what do you mean?" Mi Xiaowei could hear that Jiang Ge's words were not very friendly, and opened her mouth to reprimand.

"It's not interesting, if your garment factory is not willing to undertake the task of production, we can find other foundries, as for design and operation, we can also choose both ways."

Jiang Ge's meaning is very clear, whatever you want to do or not, anyway, I want to do it, if you don't do it, I will find someone else!

Jiang Ge was so strong, Mi Licheng did not expect it, he paused and said:

"What is the approximate amount of funds that need to be advanced in the early stage?"

Since Mi Licheng asked this question, it means that he has won the previous argument.

"Leicester City's current shirt sponsor is Adi, and the liquidated damages are about three million euros, so Uncle Mi only needs to prepare 3 million euros in liquidated damages!"

"Three million euros ... Twenty or thirty million Chinese coins..." Mi Licheng seemed a little embarrassed.

"Uncle Mi, are you in trouble?" Jiang Ge asked.

"Uh... Well, if you think about it, you can raise it, the

net profit sharing ratio..." "The net profit sharing ratio is not to be discussed!" If I have enough money to pay liquidated damages now, why should I go out with 20% of the net profit?

Mi Licheng glanced at his daughter Mi Xiaowei, who spoke: "Jiang Ge, you said 20% yourself, do you want to regret it?"

"A gentleman's words are difficult to follow, and what I have said will never be broken, but you need to prepare 3 million euros to turn around."

"Are you sure you give Leicester City 3 million euros, will they definitely agree to sign with us?" Mi Licheng said suspiciously.

"You don't have to worry about this, I have my own way to solve it! All you need to do is prepare liquidated damages! Jiang Ge said confidently.

Jiang Ge said very clearly, the loss is their own, Mi Licheng and others can at least preserve capital in design, production and operation, Mi Licheng

, who has long seen through the ugly face of the capitalists, decided to give it a shot, firstly, in order to support his daughter's entrepreneurial dream, and secondly, to show that he is not willing to only do OEM backbone.

After getting Mi Licheng, Jiang Ge immediately came to the Leicester City Club and

made an appointment with the boss Weichai, and heard that Jiang Ge wanted to find himself, and Weichai readily agreed to meet.

Jiang Ge took Mi Xiaowei, who is now the head of operation of the "Jiang Ge" brand.

Knowing Jiang Ge's intentions, Vichai was indeed quite surprised, the

former asked the club to cancel the cooperation with Adi and cooperate with the new brand "Jiang Ge" instead.

Adi's annual sponsorship fee to Leicester City is indeed not

high, because Leicester City is still playing in the Championship, and there is only more than one million pounds of sponsorship every year, but the liquidated damages agreed in the contract are as high as 3 million euros.

"We are willing to bear the full penalty and pay double the sponsorship fee, which is £2 million a year!" Mi Xiaowei said in front of Jiang Ge to Weichai.

Seeing that Weichai seemed to be hesitating, Jiang Ge spoke: "Mr. Vichai, you are a shrewd businessman, I don't think you should refuse, right?"

"Indeed, I have no reason to refuse in terms of financial benefits alone, but Adi promised us that if the team succeeds in promotion, the sponsorship fee will be increased to £10 million, and if we win the Premier League, the sponsorship fee will be doubled!"

"Our commitment is the same, to raise the sponsorship fee by £10 million and the sponsorship fee to win the championship by £20 million!"

Only Jiang Ge dared to say so, and Mi Xiaowei was scared on the side.

Weichai glanced at Jiang Ge, smiled slightly, picked up a cup of tea, and slowly took a sip.

"Adi is a big global company, and their promises are generally delivered..."

"Are you worried that our startup won't be able to deliver on its promises?"

Vichai slowly put the teacup down and replied with a smile: "I'm sorry, as a businessman, I have to consider this risk, unless someone vouches for you."

"Who do you want to vouch for me?" Jiang Ge asked.

Vichai pushed his glasses and said with a smile: "Yourself!" "