A great director who grew up happily

Chapter 352 Data Guaranteed Web Drama

Half an hour later, Chen Jinnian patted his butt and stood up, saying to Qiao Yingzi, who was full of questions, "You lose. Remember to treat me to a meal when you return to Beijing."

"Why, why doesn't anyone know you?"

"That's normal. If I wear sunglasses and a mask, and have two or three assistants surrounding me, and four or five bodyguards clearing the way, maybe people will recognize me." Chen Jinnian raised his eyebrows in a mean way.

Unless they are extremely popular stars, ordinary people will not be able to recognize them when they see real stars. Even the few who recognize them will think that they are just passers-by who look like stars and will not take the initiative to strike up a conversation with them.

"So your celebrity fame depends entirely on press releases and marketing."

"Of course, otherwise how would we come up with a bunch of boy bands and girl bands."

Qiao Yingzi was extremely depressed because she lost a dinner. She was depressed not because of the dinner, but because of the loss itself. She has always been extremely competitive since she was a child. The thought that she lost to Chen Jinnian again made her furious.

So she didn't let Chen Jinnian rest the whole afternoon, but instead directed everyone to take photos as souvenirs, which really allowed Chen Jinnian to experience what high-intensity work was.

After finishing the trip to Sanya, everyone officially boarded the return flight.

Chen Jinnian didn't feel comfortable skipping classes for the semester, so he stayed in school for a few days. However, his energy was not on school, but on the company's upcoming web drama.

The three major domestic streaming platforms all have regular film and television production companies as partners. Penguin Video participated in Chen Jinnian’s first two films, so even if his company did not accept investment from Penguin Video or sign an agreement, in fact, he has been labeled as a member of the Penguin faction.

Under such circumstances, the exclusive broadcast of "Beginning" on Penguin is the best choice.

With multiple incentives including copyright guarantee + new customer sharing + viewing sharing + exclusive broadcast rewards, the treatment of "The Beginning" is already unique on the platform. Coupled with the interstitial ads, 1/2 of the investment has been recovered before it was officially broadcast.

It is impossible to release two episodes a day for a 15-episode web series. It can only release two episodes on the first day, and then release episodes every day.

When it was launched on Friday the 26th, "The Beginning" exploded in popularity, with over 12 million views in the first hours. The rocket-like growth rate shocked everyone, and the company's original weekend plan was cancelled, so everyone went back to work.

All staff members were mobilized to place business orders for the promotion of the drama. Chen Jinnian sat in the office, transformed into a ruthless signing machine, working frantically.

"I say, for these business orders that cost three to five hundred yuan each, you don't need my signature, right?" Chen Jinnian said, looking at the stack of applications in front of him.

"Director Tong has set a rule that every expenditure from the company's account requires your signature. And everyone, please give me the bills. We don't have to come one by one. This is already very efficient."

Liu Tingting said excitedly that everyone worked as hard as if they had been injected with chicken blood today. After all, everyone knew that with Chen Jinnian's personality, as long as the promotion of "The Beginning" was effective, everyone would get money.

"Um, Aunt Tong... forget it, I'll sign it. But who are all these business orders for?"

"For the UP hosts in the film and television section of Bilibili, except for a few with particularly large fan bases, we have almost completely bought out the rest. As long as they release a long video of our "Beginning" of more than 72 minutes within 5 hours, they will be paid immediately. We have consulted with the marketing department and it is much cheaper than buying traffic on Weibo."

"What, I became a financial sponsor?" Chen Jinnian raised his head in confusion.

"Well, we can't afford the hot searches. Penguin Video has the resources to connect with them, so there's no need for us to participate. But if we put millions into Bilibili, it will probably flood the entire site." Liu Tingting nodded affirmatively.

He immediately collapsed after hearing this. It was millions, but at the current rate, how long would it take to sign the contract?

When Chen Jinnian's hands were about to cramp, the UPs of Bilibili were also busy as hell. They had never fought such a lucrative battle before. Regardless of the content, only the length of time mattered. They could get money by sending it. They were all UPs in the film and television area. They would release content related to "The Beginning" without being urged. Now they can still get money. It's simply a subsidy of 10 billion.

So even though the money Chen Jinnian gave for each business order was not much, the film and television area still mobilized collectively, and for a while, the "Beginning" video could be found almost at will.

While UPs in other areas were still lamenting the popularity of online dramas, the UPs in the ghost animal area had already started to actively ask if they could take business orders. After receiving a positive answer, the ghost animal area also fell in an instant, followed by the knowledge area...

While Chen Jinnian was busy throwing money around, Penguin Video was also making moves everywhere. They were not fools, and they all knew that "The Beginning" was a hit. Just look at "The Tomb Raiders", the first online drama to break the 100 million mark two years ago, how much new users it brought to its competitors and how much its market value soared. They can also understand how much profit a phenomenal online drama can bring.

What's more, the quality of the series is a complete dimensionality reduction attack.

Isn’t it just a trending search? Buy it! I’ve got it all this week, and I’m going to fire my cannons at everyone!

Under the lavish spending mode, the popularity of "Beginning" exploded rapidly, with over 20 million views in 12 hours. After that, the number of views steadily increased to million, million, million, and so on. By the time the th episode was broadcast, the total number of views had officially exceeded billion, and the goal of an average of over million views per episode was within reach.

Chen Jinnian was not very clear about the specific algorithms within the platform, and was not sure how to calculate the number of views, or whether there would be any false increase in the number of views, but he knew that even if it was fake, money would still have to be calculated.

The contract includes a viewing profit-sharing system, and Penguin Video will give him a share of the box office revenue.

Moreover, Chen Jinnian believed that even if there was some water added, the proportion should not be large, because he and Wang Yidi were really popular now, and going to class would disrupt order.

The day before yesterday, when he and Wang Yidi were leaving the classroom, they were surrounded for ten minutes before they could escape. Later, the news spread, and the college asked them to take leave and go home that day. They would return to school for classes when the fever subsided.

If there is pushing and trampling, it will be a big joke.

So the two of them are now on leave, and Wang Yidi's brother has been rushed to work, from having nothing to do to being busy all the time. There is no other way. With the current popularity of the two, they are basically in a red-name status in the online game, and they no longer dare to run around like before.

Chen Jinnian was hiding in the company, drawing storyboards for "Ballet Revenge". All the painting skills he learned in his senior year of high school were not wasted, as he used them all in this area.

Wang Yidi came in carrying something from outside, "I heard from Sister Tingting that you want to use 'The Beginning' to promote your new movie."

"Yes, I'm going to add the trailer for 'Bad Genius' to the end of 'The Beginning'. I have to make good use of this wave of traffic. It can save a lot of publicity costs."

"But will Penguin Video agree?" Wang Yidi asked doubtfully. In her opinion, adding pre-roll ads was very common, but adding a trailer seemed to be the first time.

"Why not agree? Tencent is making a lot of money. We can't make that much in our lifetime just from the increase in stock price. No wonder film and television companies want to go public even if they have to use a backdoor listing. It's too easy to make money in the stock market." After Chen Jinnian finished explaining, he pushed the pen and drawing paper aside.

"Then show me the trailer first. You've been working on it for so long in post-production, and I still haven't seen what it looks like."