Chapter 294: Setting Up a New Camp
Chapter 294: Setting Up a New Camp
Wen Qing discussed with him for a while. The gold jewelry processing factory can currently process 3 kilograms of gold jewelry every month, which is only enough for half of the needs of the three mainland stores. In order to ensure the quality, they mainly adopt manual processing and only use machines in small quantities, so the output is not high. Now the Jason Gold Jewelry Processing Factory has a very good reputation and is famous for its excellent design and exquisite craftsmanship. It is especially favored by the market.
Wen Qing thought for a moment and said, "I think you can divide the products into three categories. The first category is processing with supplied materials, which emphasizes bulk shipments and efficiency. The second category is for ordinary people, which emphasizes cost performance and is mainly sold in stores on wholesale streets. The third category is high-end jewelry, which is mainly personalized and customized, or sold in large stores or specialty stores."
Yang Jiesheng saw that Wen Qing had said it very clearly, nodded, and said with determination: "I am going to leave Yang's Jewelry and concentrate on building my own brand in the future."
Wen Qing agreed and said, "I still have 30 kilograms of gold here, you can use it. Also, where do you want to open a counter? Or a store? Take out the charter and I'll see if there's anything I can do for you."
Yang Jiesheng thought for a long time at home, weighing the pros and cons, and finally decided to open stores in Pingjing, Songjiang, Pengcheng and Hangzhou as the first batch. If the funds are not enough, he can rent counters in local shopping malls. Wen Qing does not quite agree. She has sufficient funds and wants to go to these places to select locations and buy stores to facilitate Yang Jiesheng to open branches, and strive to open a store in each of these four cities within a year.
Half a month later, Yang Jiesheng resigned from Yang's Jewelry and returned to Pingjing with Shanshan. The first surprise Wen Qing gave him was to let him use the shop on the ground floor of Xicheng Lijing. The shoe store could not afford the high rent of Xicheng Lijing and could not pay the rent for the second quarter in April. In June, Liu Honggang asked him to make a decision whether to leave or stay. The shoe store owner decided to cancel the lease and rent a cheaper one on the third floor of Xicheng Lijing.
Wen Qing gave the shop on the ground floor to Yang Jiesheng. Yang’s Jewelry also has a specialty store on the ground floor. Now the two stores are neighbors, and it depends on who has the more sophisticated means.
Wen Qing's shop in Pengcheng is located in the most prosperous business district and had long been given to Yang Jiesheng's jewelry processing factory. Now Yang Jiesheng has renovated it and used it as the headquarters of Jiesheng Jewelry.
Wen Qing sent Shanshan to the preschool class run by Yumin Primary School. She transferred a retired soldier named Qiao Dali from the security department of the winery, gave him her car, and asked him to be responsible for picking up and dropping off Shanshan every day.
Qiao Dali is from central Hebei and has worked in the winery for many years. He has settled down in Pingjing. Wen Qing is confident in him. His treatment is comparable to that of the manager of the winery's security department. Qiao Dali is very satisfied with it, but he feels that his job is too unsatisfactory. He often helps Sister Liu buy some things, while Sister Liu takes care of Xiaofeng at home and cooks dinner for Shanshan.
Liu Honggang took the 300 million yuan given by Wen Qing to Pengcheng, stayed there for a month, and only bought a house without spending much money. In May, after Wen Qing bought a house in Hangzhou, he was sent to Hangzhou to help her decorate the house. He was still in Hangzhou in July. It was said that the house on Qingxia Road had been renovated, and the house in Yanggongqiao was now being renovated.
In mid-July, Wen Qing arrived in Hangzhou and lived in Qingxia Road. Liu Honggang lived in a small hotel not far from No. 7 Yanggongqiao to make it easier for him to supervise the work.
Wen Qing’s method of buying a shop is very simple, which is to choose the most prosperous place in the local area and buy it as long as the price is right.
The most prosperous area in Hangzhou is Wulin Square. There is a large shopping mall on Yan'an Road that is selling goods. Wen Qing bought 220 square meters. The housing prices in Hangzhou are much lower than those in Beijing and Pingjing. She spent 280 million yuan and signed a purchase contract. The developer set the delivery date as this year's National Day.
Wen Qing took Liu Honggang to Songjiang by train. The shops on Nanjing Road and Huaihai Road were in great demand. Needless to say, basically no one was buying. Occasionally, she heard that someone was selling something, but the price was extremely expensive. She stayed in Songjiang for a month and compared more than 20 places. She thought that the business atmosphere in Xujiahui was relatively strong now, and Pudong had a good future development prospect, so it was worth investing.
Wen Qing bought two shops in Songjiang, one in Xujiahui and one in Pudong. She bought the Xujiahui shop through Ji Feng’s connections, and it’s a newly opened shopping mall. She bought a 200-square-meter shop on the ground floor for a total price of 600 million yuan. The purchase of the shop in Pudong was quite unexpected. When a friend of Ji Feng heard that she wanted to buy a shop, he strongly recommended a project of theirs in Pudong near Lujiazui. Now the project is basically sold out, but the sales office has no one to take it over because the price is a little high.
After Wen Qing went to investigate, she felt that the location was okay. The house was a three-story building with two floors and a basement, with a total area of 1000 square meters. It was a bit larger, but the total price was only 760 million yuan. Wen Qing did Ji Feng a favor and bought it for 740 million yuan. She could use this house to start a company in the future.
After finishing these things, Wen Qing went back to Pingjing. Liu Honggang continued to go to Hangzhou to finish the decoration of the house in Yanggongqiao. This time, he asked Yang Jiesheng and others to decorate the newly purchased shops.
Yang Jiesheng began to renovate the shop in Xicheng Lijing. The 260-square-meter independent shop is located facing the square of Xicheng Lijing and is adjacent to Gu's five-star hotel. It is very eye-catching.
When Yang's Jewelry learned the news, it immediately reported it to Yang Yishen, the general manager sent by Yang later. Yang Yishen also specifically found Yang Jiesheng and asked him to give up the idea of opening a store in Xicheng Lijing.
Yang Jiesheng replied "Impossible" on the spot, and also said to Yang Yishen: "Fifth cousin, this shop is ours, and it is our own business to open any shop we want.
Besides, with so many customers in such a big city, can Yang Jewelry handle it? Sooner or later, other jewelry stores will come in. After all, we are still relatives. You won't leave a way for me, your brother, to survive, right?"
After hearing this, Yang Yishen turned around and left.
Wen Qing went to the second floor of Tonghui Blue Sky Shopping Center and rented a counter for him. The first floor here is occupied by international first-tier brands, and the shops on the second floor are only rented to domestic first-tier or international second-tier brands. New brands like Jason Jewelry are not eligible, but Wen Qing found the person in charge of the commercial company and told him about the influence of Jason Jewelry in Pengcheng. Only then did he rent an 80-square-meter space and open a store-in-store, while promising that the annual sales volume would reach the average level of the second floor.
The store in Pengcheng has been renovated and converted. All the walls facing the street are equipped with large bulletproof glass. The store uses large crystal chandeliers and white sofas. Various jewellery in the glass display cabinets are illuminated by bright lights, attracting the attention of passers-by.
Pengcheng Jason Jewelry Store is the flagship store of Jason Jewelry. The whole store is set off by bright lights like a crystal palace and can be seen from hundreds of meters away. Pengcheng Jason Jewelry not only has good hardware conditions, but also excellent employees. All the shopping guides are tall and beautiful young women. Yang Jason also found a flight attendant to take time out to train them in etiquette and speech.
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