Chapter 159: What kind of background do you have to dare to grab the market?
Chapter 159: What kind of background do you have to dare to grab the market?
Xiao Yunteng didn't bother to exchange pleasantries and asked directly:
"I've only been on a business trip for two months, how come Shanshui Pharmaceutical suddenly appeared in Handong?"
"They've actually developed a targeted drug to treat leukemia? Are you kidding me?"
With a professional background, he felt incredible when he heard the news.
You need to know how to develop a qualified targeted drug.
It may take at least three to five years, and at most ten to eight years.
Moreover, R&D investment is huge, and billions or even tens of billions are normal.
A pharmaceutical company that has never been heard of suddenly developed a targeted drug?
This is absolutely impossible.
The secretary placed a document in front of him.
"Mr. Xiao, this is their clinical trial report. Please review it."
Xiao Yunteng picked up the report and glanced at it casually.
He sneered and asked:
"Can anyone explain to me how a company that was established less than two months ago suddenly came up with a targeted drug?"
"It's actually been clinically verified. Is this challenging my bottom line?"
Then he looked at Sun Liang, the manager in charge of research and development.
I asked, "Have you studied their products? Are they copies of ours?"
Sun Liang straightened up and replied:
"Mr. Xiao, their product isn't on the market yet, and we... haven't received any samples yet."
"waste."
Xiao Yunteng cursed:
"You're still waiting for them to go public, right?"
"Waiting for them to take market share from us? You don't even want the bonus, right?"
The managers from other departments kept their heads down and said nothing.
Not only because he is the director, but also because he is the boss's favorite.
R&D Manager Sun Liang explained carefully:
"But Mr. Xiao, let's listen to what the experts who participated in the review said."
"The effectiveness of their medicine, according to clinical trials, is... not bad."
Xiao Yunteng's face became even uglier.
"Bullshit experts, a bunch of nerds who are nothing."
Then they turned their attention to public relations manager Jin Yaozu.
"Manager Jin, your PR department has so much funding every year, what do they do with it?"
"It shouldn't be difficult to bribe their people and get a sample."
"Yes Yes……"
Jin Yaozu nodded quickly.
"I'll arrange it later."
Xiao Yunteng said with an unhappy look on his face: "If they dare to copy us, we will sue them until they go bankrupt."
At this time, Jin Yaozu reported:
"Mr. Xiao, I remembered something else I want to report to you."
"In fact, our public relations department knew the news when they applied for clinical trials."
"Also, I also greeted Chief Sun Qingzhong of the Drug Supervision Section of the State Food and Drug Administration."
"Hopefully, it can be stuck and not allowed to proceed to clinical trials until you return and deal with it."
After hearing this, Xiao Yunteng asked, "Then why didn't it get stuck?"
He often deals with the drug regulatory department, and he also knows Section Chief Sun that Jin Yaozu mentioned.
I visit them quite often and have always had a good relationship with their company.
Jin Yaozu responded: "I asked Section Chief Sun, and he said that the director had personally inquired about the matter, and it was difficult for him to stop it."
Hearing this, Xiao Yunteng couldn't help but frown.
He also knows Yang Bo, the director of the Provincial Drug Administration.
This person is a stubborn person and I have tried many times to get close to him.
As a result, this person always had a businesslike attitude, which made Xiao Yunteng feel helpless.
Why is he now speaking for Shanshui Pharmaceutical?
Could it be that Shanshui Pharmaceutical has established a relationship with Yang Bo?
Xiao Yunteng then asked:
"You should be clear about the origins of Shanshui Pharmaceutical, right?"
Jin Yaozu quickly reported:
"Mr. Xiao, I've already checked his background through my connections."
"The owner of Shanshui Pharmaceutical is Gao Xiaolan, and her husband is Qi Zhendong."
"I heard that the two of them had done business abroad before, and after returning, they took over Shanshui Group."
"This Gao Xiaolan registered and established the Shanshui Pharmaceutical Company."
Although Xiao Yunteng also stayed in Jingzhou for several years.
However, their pharmaceutical industry has no intersection with Huilong Group.
Therefore, he did not know anything about Shanshui Group, let alone Gao Xiaoqin and Qi Tongwei.
After hearing this, Xiao Yunteng thought for a moment and said:
"So what's the relationship between Gao Xiaolan and Director Yang? Have you checked?"
"I checked, it's okay."
Jin Yaozu responded, but then changed the subject and said:
"I heard that it wasn't her who dealt with Director Yang, but a new vice president of their company named Zhong Xiaokai."
"It's just that we haven't found any information about this person's background in Jingzhou."
"Zhong Xiaokai? Vice President."
Xiao Yunteng muttered something silently.
However, he didn't care, after all, he was just a vice president.
"Please check Gao Xiaolan's husband for me."
Jin Yaozu immediately nodded and said, "Yes, Mr. Xiao, I will arrange it as soon as possible."
Let’s finish talking about the public relations department.
Xiao Yunteng looked at Ma Jun, the manager of the marketing department, and said:
"Manager Ma, now that their clinical trials have passed, they should be busy preparing for the market launch."
"Do you have any information on their pricing?"
Ma Jun sat up straight, shook his head and said:
"Reporting to Mr. Xiao, not yet."
"Should we give all our cooperating hospitals a heads-up and prevent their drugs from entering the hospitals?"
Xiao Yunteng knew about this special drug called targeted drug.
Apart from the hospital channel, there is no other place to sell it.
There used to be a black market, but it no longer exists.
Therefore, blocking the hospital channel is equivalent to strangling the other party's lifeline.
However, we don’t know the other party’s price or effect yet.
In other words, it is still unclear whether Shanshui Pharmaceutical's targeted drugs are competitive.
So he planned to continue using the old tactics to deal with Shanshui Group.
Let’s talk about cooperation first, and if it doesn’t work, then we can fight to the death.
So Xiao Yunteng said:
"The relationship with the hospital needs to be maintained."
"Don't greet them for now. Let's see what price they set first."
"After we understand the opponent's cards, it's not too late for us to take action."
Ma Jun immediately responded: "I understand, Mr. Xiao, I will do as you say."
Tell everyone what to do.
Finally, Xiao Yunteng said:
"I've never met anyone in the country who dares to compete with Lanxing for business."
"As we just said, each of you should hurry up and give me a result."
"Yes."
"clear."
Others responded:
Xiao Yunteng looked at the clinical trial report of Shanshui Pharmaceutical on the table.
At this time, he already had two solutions in mind.
As a domestic medicine, they certainly won't set the price too high.
It will definitely not be priced like imported medicines at 4 yuan per bottle.
Xiao Yunteng felt that considering the R&D costs and profits, they would most likely set the price at 3 yuan per bottle.
But this way he was not panicked at all.
Even though there is a difference of 10,000 yuan, everyone will definitely choose imported medicine.
Because imported products are better than domestic products, this is the consensus in people's minds.
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